Emeryville’s hotels are doing well.
It’s not just because they have a new lease on life, says Mark Hetfield, head of the hotel association.
“They’re getting a lot more customers,” he says.
“A lot of them are not really staying in the old hotels, but they’re going to the new hotels, or they’re just staying at the cheapest hotel.”
They’re not doing that because they can’t afford it.
“People are coming in here to spend a few days, to spend some money.” “
We’re one of those very well-run, well-managed and well-loved hotels in the city,” he tells BBC News.
“People are coming in here to spend a few days, to spend some money.”
Heterogeneity and diversity of guest experience Many hotels offer a range of different types of guest experiences, and not all of them offer the same variety.
In fact, some are much more diverse than others.
“It’s not necessarily a big difference,” says Andrew Maclaren, managing director of hotel consultancy hotel consulting firm Maclarean.
“There are a lot of different hotels, different types and a lot less diversity than what you see in a standard hotel.”
So what are some of the differences?
In general, hotels tend to be a little more upscale.
“If you’re staying in a hotel with a bar and a buffet and maybe a bit of wine or beer and a little bit of entertainment, you might not have a choice,” he explains.
“But that’s not a problem for many people.”
Hierarchical structure Many hotels also have a central booking system.
“This is an advantage to us because it makes it easier to book a room,” says Hetford.
“When you go to a hotel, you’re not going to go down to the bar and have a drink, or get a drink and go home.
You’re going up to the hotel.”
And you’ll know the hotel is doing its best to get you to stay for as long as possible.
But that’s a problem, because it’s very difficult to know whether or not a hotel is providing a good experience.
“That’s the most difficult part of booking a hotel,” says Maclares.
“You can have a lot better information about what’s going on, but it’s hard to tell what’s a good hotel experience.”
“The hotel staff will be very happy if you book a hotel from the app.” “
Because there’s a big amount of competition in the app marketplace, it’s a very simple way to make a booking,” he adds.
“The hotel staff will be very happy if you book a hotel from the app.”
That’s one way hotels can avoid some of those annoying booking headaches.
Hetfords hotel group also offers a booking service on its website, but the group is much more focussed on getting you to book on the ground floor.
“I like to book from the ground floors because it helps the staff know what’s best for you and it helps them to plan your stay and get the best value out of you,” he insists.
In a city where the nightlife is still very much alive and well, it is easy to see why.
“Most of the hotels in Emery are very well managed and we have a very high standard,” says Mark.
“In fact, the average person will go in to book their room on a Friday night or Saturday night.”
Mark says there’s little to no competition in this business in the town, and it makes booking much easier for staff.
“Our booking process is very similar to a restaurant,” he observes.
“Just a phone call and a text message.”